Musings on What GreenShag means...

The following is a little piece that one of our favourite clients emailed us. It inspired us. We want to share it with you...

“GreenShag,I often think about your handle, I don’t know why, but therein lays the power of branding… It conjures in me strong images, as green is my favourite hue -the mixture of blue and yellow in the spectrum and how cool it was to make green when you were a kid… The connection with the sea, parks and open public  areas, rich foliage, the coming of summer on the trees… Perhaps it’s the global environmental take, recycling and social responsibility. Quite possibly it’s that raw, unripe aspect, of not being aged, spoiled or processed… or fresh as in a green salad, getting your veggies. Conceivably green ain’t good, as in green meat, being green with envy, nauseated or sickly of appearance – I have those days. But green is good because green is GO when I am in my car, and green is what I spend on old cars and that makes me happy. And then you go and put Shag on the end of Green,two words that have no business being together… Are you talking about leafy tobacco, the small cormorant off European coasts or the lively dance step ofthe 30’s? Either way you look at it, it’s still that vulgar British slang for you know what… 

 ~ Kevin W. (CEO, Vintage Car Collector + All Around Good Guy)